Our Story
Deoji Group of Companies was founded in the early 1950’s and since continued to grow domestic and regional markets. Deoji’s has built on more than 50 years of experiences from working with local business, communities and with extensive knowledge with international footwear(s), ensure ceaseless monitoring of developments and advancements worldwide. In recent years, the company has expended its operations and now service throughout Fiji with outlets in Lautoka HQ (2), Ba, Nadi, Suva and Nausori.
In additional to our Deoji & Sons stores and online presence. Deoji owns brands for Safety Footwear like: Sainasi, Rockbro, Roadmate and Rockstar which is widely respected by Construction, Building, Oil, Mining, Trucking Companies. Also having exclusive brands for School Bgs and sandals like X-Zone, Everest, Freeze, Buta and NOQU VAVA. Deoji values their work with Fijian people by creating opportunities locally rather then relying on overseas expectancies by having manufacturing plant for locally made flip flop and training local peoples.